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Instead, responsiveness is a natural feature of a logo, and the movement of symbolism and minimalism just proves it. Today hardly anyone considers responsive logos as an independent phenomenon or trend. For this purpose, designers could remove the wordmark, simplify or hide the logomark.

These were the logos that could be adapted to the varying screen size or another medium. You probably remember responsive logos, the term which was introduced around five years ago. In fact, it is about fonts, too - but this happens less frequently and is more associated with the global typography trends and the overall popularity of minimalist types. It’s vital to note that the logo trend of basic geometric shapes doesn’t strictly refer to logo marks. And there sure will be more notable examples illustrating this primary logo trend. This year a similar redesign from Citroën followed. For example, last year KIA or Google redesigned their logos (which initially were quite simple and reserved) using simple shapes. The principle “Less is more” isn’t new in design, nor is this a stand-alone logo design trend. Finally, negative space is another great way to adopt simple geometry and sustain visual interest. Or, on the contrary, switch to black & white and bring this minimalist effect to a maximum. In compensation, designers suggest using a vibrant, high-contrast color scheme (sometimes associated with a brand story even better than the logo itself). Basic geometric shapes are various triangles, circles, squares, dots, and lines, which bring logo designs to a simplistic image.